Every data problem is a business problem first. Let's solve yours.
I'm an economist with eleven years spanning academic research, think tank fieldwork, market research, and one of the world's largest consumer goods companies, where I worked in sales, e-commerce, loyalty, pricing, and logistics.
I've worked across the full data lifecycle: collecting it firsthand, cleaning it, analyzing it, and presenting it to decision-makers. What I bring to every project is the same approach: take something tangled, figure out what is actually driving it, and deliver something clear enough to act on. That frees the people using it to focus on the harder questions.
Before touching the data, I learn about the business: how commercial teams operate, what the systems are really capturing, and where the numbers originate.
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I've formally held this role: translating commercial requirements into technical specs for data engineering teams, and giving them the business context the systems don't carry.
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From product master data to years of sales history to daily performance tracking, I've built the systems that entire teams run on.
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I document it, teach it, and build it so the people using it can operate it confidently on their own. Several systems I built are still running in roles I left years ago.
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Knowing what to build is where the work is. Let's get that right, together.
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