Hi! I'm Joyce

Every data problem is a business problem first. Let's solve yours.

I'm an economist with eleven years spanning academic research, think tank fieldwork, market research, and one of the world's largest consumer goods companies, where I worked in sales, e-commerce, loyalty, pricing, and logistics.

I've worked across the full data lifecycle: collecting it firsthand, cleaning it, analyzing it, and presenting it to decision-makers. What I bring to every project is the same approach: take something tangled, figure out what is actually driving it, and deliver something clear enough to act on. That frees the people using it to focus on the harder questions.

Get in touch

Knowing what to build is where the work is. Let's get that right, together.

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